Social media has become an integral part of our lives. It’s a powerful tool for businesses to connect with their target audience. Social media platforms such as Facebook, Instagram, LinkedIn and Twitter offer business the opportunity to build and maintain brand awareness, increase lead generation and drive sales.
The Power of Advertising in Building and Maintaining Brand Awareness
Brand awareness is the extent to which a consumer can recognise or recall a brand. It’s an important element of your brand’s overall success and is closely related to consumer behaviour and their purchasing decisions. Once you have a clear understanding of your target audience, you can develop a messaging strategy that’s relevant to them and clearly transfer the values and benefits of your brand.
5 Ways to Amplify Your Brand Awareness
Brand awareness is a critical element of marketing and can have a significant impact on a company’s success. It refers to the extent to which a brand is recognised and remembered by consumers. A brand with high awareness is more likely to attract new customers and retain existing ones. This is due to the fact that consumers are more likely to purchase products/services from a brand they are familiar with.
Determining your digital target market
Before moving forward to setting up your marketing strategy, it’s important to determine your target market first. By following this, you’ll be able to target the right audience and market your products or services with the right marketing campaigns, tailored to the needs of each audience. Also, by determining your target market, you will understand how to invest your money wisely and focus on people who are most likely to buy from you.
Effectively use Instagram’s “Link” sticker with GIFs
Instagram has recently given access to all accounts to use the “Link” sticker in stories. These are great news for all of us since the particular action was only available to accounts that had 10.000 followers or more. Now, we can all create well-designed, interactive stories that will also contribute to the increase of the number of visitors on our website.
Choosing the right influencer: Factors to consider
In the last few years, we all have noticed diverse brand collaborations appearing in every social media platform, especially on Instagram. Influencer-based campaigns have become a notorious digital marketing tactic of local and international brands to target their desired audience for the purpose of attracting potential clients and eventually sell their products and services.
The importance of digital experience management
Top business leaders recognise that digital customer experience (digital CX) is the most important brand differentiator. Hence, they’ve made significant investments in developing or upgrading their digital operating systems. This has unambiguously enhanced customer service; however, digital user interfaces still need to be improved. This is due to the fact that the Covid-19 pandemic has driven many businesses to become digital-first, with their website (desktop, mobile and/or app version) serving as the initial point of contact for their customers.
Key ingredients to create a top post
Creating and publishing a post on social media is not rocket science. Due to the fact that the process is super easy and straightforward, a plethora of posts flood social media platforms every day. To make the telling point, more than 8.9 million pictures and videos are shared, only on Instagram, per day. Most of the times though, these posts don’t have the right ingredients in order to grab attention, attract the right people, stand out and finally increase the conversion rate.
Hence, we share a step-by-step guide that will help you create and maintain valuable, high quality and targeted content for your social media audience.
The benefits of outsourcing your digital marketing
Regardless of the size of your business, deciding whether to implement your digital marketing strategy internally or outsource the work is key to your success. There are a lot of parameters that you should take into consideration in order to reach a final conclusion, so, let’s jump into this and see the benefits of outsourcing your digital marketing.
When is the best time to post on your social media accounts in order to increase your followers?
So, you are seeking social media growth and wondering when is the best time to post on your social media accounts in order to increase your followers.
A practice that most people follow is to go to their social media accounts’ insights, identify the most engaging days/hours and proceed to implement their strategy accordingly. Hence, you prepare your content and wait until the time comes to click the “post now” button. When the time comes, your expectations are high because you’ve gone through all the insights available, read and interpreted all the data and therefore high engagement and new page likes/follows will naturally follow. And every time you post, you realise that this is not the case. And each time that you don’t manage to have high engagement or get new page likes/followers you try to understand what went wrong or what you have neglected and another promising post has not attained the desired goals.